Hoteliers in Greece’s mountainous regions believe the time has come to
Hoteliers in Greece’s mountainous regions believe the time has come to rethink the country’s winter tourism model and establish a new strategy for “mountain tourism.” This shift, they argue, would benefit not only their businesses but also local economies, employment, and the Greek tourism sector as a whole.
According to Angelos Kallias, General Secretary of the Hellenic Hoteliers Federation (POX) and head of the federation’s mountain and semi-mountainous destinations group, mainland destinations can no longer rely solely on Greek tourists and snowfall. Instead, he suggests that, as early initiatives have shown, these areas have the potential to attract visitors year-round, both domestically and internationally.
Expanding the Tourism Season
A structured development proposal is in the works, aiming to extend the mountain tourism season from six to twelve months. The plan involves transforming ski resorts into hubs for specialized tourism activities, thereby enhancing Greece’s tourism offerings swiftly and effectively.
Kallias estimates that a holistic approach to mountain tourism could bring at least one million additional foreign visitors to Greece, while also addressing the issue of seasonal tourism fluctuations.
Beyond Skiing: A New Vision for Mountain Resorts
Focusing solely on upgrading ski resorts and infrastructure is no longer a sustainable solution, particularly
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