Greek tourism is booming, with bookings growing at a robust 6%-7%
Greek tourism is booming, with bookings growing at a robust 6%-7% rate this season. Leading the charge are Crete and Rhodes, both setting new historic records with double-digit increases in demand. These insights emerged from the ITB Berlin travel trade show, where Greece reaffirmed its status as one of the top tourist destinations in the EU.
Greek hoteliers remain hopeful for another strong season but are keeping a close eye on geopolitical and economic challenges that could impact the sector. Yannis Hatzis, president of the Hellenic Federation of Hoteliers, stresses the urgent need for a cohesive strategy to support and promote tourism through infrastructure improvements.
“Tourism isn’t just about natural beauty, climate, and private investments,” Hatzis notes. “It also requires planning, strategy, effort, and public infrastructure to ensure sustainability and long-term success.”
Despite these challenges, Greece continues to shine. A recent INSETE study ranked Greece first among six Mediterranean markets in hotel guest satisfaction for summer 2024, with a Guest Satisfaction Index (GRI) of 87%. This achievement reflects the industry’s dedication to excellence in hospitality, with high service standards, strict cleanliness protocols, and prime hotel locations.
Hatzis attributes this success to annual investments by Greek hoteliers, totaling
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