PIL Logistics unveils new logo and brand identity

PIL Logistics is strengthening its commitment to transformation and growth as a comprehensive end-to-end logistics service provider with the unveiling of its new logo and refreshed brand identity.

This marks a significant step toward deeper collaboration with its parent company, Pacific International Lines (PIL), to better serve its expanding customer base.

Under the tagline “Driving Connectivity,” the refreshed brand identity is built on three core values: People-Centric, Pushing Boundaries, and Future-Focused. These values align with PIL Logistics’ renewed purpose—“Putting customers first by leveraging expertise and technology to deliver efficient and sustainable solutions.”

Together, the company’s Purpose and Values reflect its strong dedication to collaboration, excellence, and customer satisfaction as it continues to expand in scale and scope. PIL Logistics’ Managing Director, Jason Goh, highlighted that the new logo and identity are a fresh representation of how the company aims to stand out in the industry and enhance its approach to meeting customer needs.

“PIL Logistics places our customers at the centre of all our actions and we strive to delight them with our customised solutions and professional services. We build trust with our customers and add value to their supply chains. Our new logo, with its three waves and vibrant colours, reflects our dynamism and agile business approach,” stated Jason Goh.

Reflecting its passion for delivering tailored solutions, the revitalized brand identity features bold, bright, and dynamic colours, symbolizing its energetic and customer-centric focus. The chevron elements incorporated in the design signify continuous movement, progress, and innovation—key to offering efficient and adaptable logistics solutions.

The launch of this new brand identity comes at an opportune time, reinforcing PIL Logistics’ commitment to utilizing its deep industry insights and expertise to provide high-quality end-to-end logistics solutions that add lasting value to customers’ supply chains.

With a presence spanning from Asia to Africa, the company delivers a full spectrum of practical and cost-effective solutions, including Contract Logistics, Freight Forwarding, Project Logistics, and 4PL services.

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